Monthly Archives: October 2009

Apple announces the first multi-touch mouse

Posted on October 20, 2009 by Michael

Apple today introduced the new wireless Magic Mouse, the first mouse to use Apple’s revolutionary Multi-Touch technology. Pioneered on iPhone, iPod touch and Mac notebook trackpads, Multi-Touch allows customers to navigate using intuitive finger gestures. Continue reading →

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Marketing Ramp Champ on the App Store

Posted on October 9, 2009 by Michael

Marco Arment wrote a great article on how the App Store is really two different stores. He doesn’t say it, but it’s really Wal-Mart and L.L. Bean in the same store. One is focused on low prices and volume while the other is focused on quality. Marco uses Ramp Champ as an excellent case study in how to approach these two stores. Continue reading →

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